Connect and engage with the Customers: Business owners should listen to their customers. It may be appreciation or problem with regards to your business. Everyone loves the “Brand” which engages with them, It builds trust and reputation for the business.
Improve your Product: You will be able to improve your business (or) even build a new product by closely monitoring the customer’s conversation online and solve their pain points.
Increase your Sales: You’ll be able to observe the people who are interested in your product/service. Now, you can engage with the interested ones and close your sales.
Best Customer Support: If a customer is facing an issue with your product/service, you’ll be able to solve their problem quickly.